9/13/2023 0 Comments Building a wechat mini program![]() Let your customers interact with their friends via your mini program. Be social, that is the core of wechat.Use the mini programs as a CRM, remember: customer is always first.You have a physical store? Display your location and draw your online customer directly to you. Aesthetic need to be topnotch, that is the first thing your potential customer will see and this is where they will decide to click or to leave.You can read more here about selling on wechat: Brands and retailers can create their own store with a mini-app.Businesses and services can create Loyalty program that reward their customers every time they purchase something from them.B2C companies and brand SHOULD create a customer service mini program to make it easy for customers to contact them and solve their problems.Sport center, School, Restaurant, Movie Theater, Event etc Can create booking and calendar program.Real estate - real estate can turns their app into a mini program making it easy for wechat users to share a listing without having to download an app and to communicate with agent.Contest: Great for engagement and brand awarenessĪs you can Mini-program can fit every kind company in various fields.Booking: Make it easy for users to book something.Store: Cheaper than any other ecommerce platform.Loyalty program: Give a reason to a brand rather than the competitor.Customer Relationship Management: A well-managed customer is a happy customer.Game: Entertaining, great to educate the users about the brand.What can you do with this mini-programs:? Easier to promote and more cost-effective than native APP.It is cheaper than creating an app and requires less resources.Although the experience is not completely comparable to the native APP, the user experience is still better.No need to install them - It works within the app and does not take any space in the users phone.You can do many things with mini-apps… really the limitation are your budget and your imagination - Granted it has to follow the platform regulations. They are small programs/apps within the apps. This last fact means opportunities for brands to reach a whole new target. Meanwhile, the geographic consumer layout has shifted over the last year from primarily larger cities to also include smaller cities. The interest for this mini programs never ceases to grow.īy the end of January 2018, we had a total of 580,000 mini-programs -involving one million developers, linking with 2,300 third-party platforms, for the pleasure of over 170 million daily active users-that could be found on the platform.Īccording to the statistics, women are the one spending the most time on this mini-program. Each day about 20 000 mini programs are uploaded and competing for the attention of more than one billion daily active users on the WeChat app. Wechat mini-program are mini application that basically enables brands to set up a full mini website to complete their brand experience within wechat. ![]() And here is why: today we are talking about a Wechat Function that was released back in 2017 and that has become incredibly popular: Wechat mini-program. If it is the first time you hear about wechat or you are still a beginner on the matter, I strongly recommend you to go read some article about it. ![]() If you have not heard of wechat yet, it is the communication app number 1 in China. WeChat mini program: The future of Chinese Social
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